GAP COUTURE takes everyday GAP clothing and mashes it up with a bit of haute couture. Not exactly what you might find in a GAP catalog or on their website, the images are designed to push the envelope with sensuality and style. Cutting, slicing, folding and stretching the off-the-rack GAP clothing and pairing them with a hand-made custom ostrich feather halter, a denim string wrap, or even nothing at all, the images are meant to entice. Taking a cue from the wardrobe, the models pose untraditionally, whether as a super hero, a boxer, or even a bird - they are always challenging the expected.
This entire series was shot in one single inspiring day in West Hollywood, California.
Photographer: Todd Riddle
Shawn Michienzi: “World’s Best Assistant”
Catherine Eng: Casting
Estevan Ramos: Stylist/Wardrobe
Daven Mayeda: Hairstylist
Patrick De Fontburne: Makeup
Scott Hallberg: Photographer Assistant
Models: Jessiqa, Camia-Marie, and Jolene
All images are the sole property of Todd Riddle and may not be reproduced or used for any purpose whatsoever without the expressed written permission of Todd Riddle or Riddle New York. This project is a personal not-for-profit project and is no way associated with, or endorsed by The GAP or its affiliates in any way shape or form.